Dorcas Market Makers Pvt. Limited (DMMPL), the marketing wing of Cholayil has a dedicated division for Institutional sales of its branded products.

Medimix Ayurvedic bath soap is the company's flagship brand. Cuticura talcum power, a premium brand, is also a part of the product portfolio.

These products are marketed to Hotels / Hospitals / Industries at special subsidized prices, the motivation for which is the tremendous visibility garnered and products trials ensured.

The institution sales department of DMML caters to more than 4000 hotels across the country. The soaps carry the hotel's name and logo printed behind the mini soap pack, at no added cost. Deliveries are ensured right at the customer's doorstep.